It goes without saying that appealing photos get more attention such as a catchy headline.
Great looking photos get more pins which eventually translates into more followers. I mean who wants to see boring photos?
With such a huge amount of amazing images on Pinterest, bloggers struggle to get themselves noticed. But it doesn’t have to be that hard to come up with awesome images, even if you don’t have good photo editing skills.
So what do you do?
It’s not like everybody can hire a professional photographer to take beautiful photos for their Pinterest marketing.
I’ve been experimenting lately with an open source image editing software called GIMP(GNU Image Manipulation Program) which I started to use on a regular basis for it’s cool features. I also designed my own logo using GIMP.
Especially one particular option called simply “levels” or more specifically: levels adjustment.
Adjusting the levels of most if not all images can drastically make them more appealing and vibrant.
Next open any photo you like in GIMP and go to Colors/Levels.
You will see a new window pop-up. Here is where all the magic happens.
In this new window called Adjust Color Levels you will see a histogram with three points bellow. By moving any of these points you can adjust the levels of any image. You can’t move them randomly, what I found to work best is moving the first point to the right and the second and third point to the left.
Also there’s no right or wrong way of doing this just play with the levels until you are satisfied with the result. But be advised that you can easily overexpose the photo, so don’t over do it.
Saving a default preset for future pictures
What I found to be a time saver is the presets option found in the Adjust Color Levels window.
I like to save a default preset with the levels adjusted as follows: point one: 1 centimeter to the right and point 2 and 3 one centimeter to the left from where their where.
This is my default enhancement preset.
When I open a new picture in GIMP I apply the default preset and I go from there.
Saving the enhanced picture
To save the final result of your image simply go to File/Export As. (no, not Save or Save as)
Save and Save As are only limited to .xcf file extension so you need to use the export feature in GIMP.
In the export window you will see an option to select the file type you like to export.
You can select from a wide variety of file types including the most popular ones such as: png, jpeg and gif.
How to save file as JPEG
To save the file as jpeg, simply click on “select file type” and choose jpeg.
How to save files as PNG
To save the file as png simply click on “select file type” and choose png.
There you have it, a simple way to enhance your images for Pinterest marketing or other social media platforms such as Instagram.
I’ve made this tutorial easy to follow and just using one feature in GIMP, on purpose, so that everyone can easily enhance their pictures in less than a minute. Writing and promoting my blog takes up most of my time so I don’t really have time to focus on image editing that much.
I really hope you give it a try and do let me know how it goes 🙂